Here are the Top Local Pack/Finder Ranking Factors:

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1. Google My Business Signals
2. Internal & Back Link Signals
3. Review Signals
4. On-Page Signals (your website)
5. Citation Signals – Directory Listings

Don’t think optimizing for Search is important?

88% of consumer local business searches on a mobile device either call or visit the business within 24 hours.

When people do a search in Google, they’ll see a map and a list of the top three local listings that are nearby, before they see any other results. This is not a random showing. Businesses that optimize and manage their basic business information will be the most likely to be shown in the “local map pack”.

And then there’s Voice Search.  It is quickly becoming embedded into the traditional American family’s daily happenings. Research has revealed that  58% of consumers have used voice search to find local business information within the last year. This is a statistic that is too important to ignore because the number of voice searches that are resulting in  purchases is growing. In fact, 22% of smart home speaker owners have made a purchase using their device.  (Edison Research)

This year I provided one simple tool to a handful of brand new businesses who didn’t even have a website yet.  We used this tool to

• Optimize and manage the Google My Business Listing,
• Set up & maintain all the prominent directory listings with accurate name, address, phone, hours and where allowed, a link to the customer’s simple one page website
• Asked for and encouraged reviews
• Made regular posts on Google My Business Listing with a link to book an appointment

• Sublime Wellness – went from 0 to showing up in 483 relevant searches and 2 -3 bookings a week from organic search in less than a month
•  Salon Reign – went from 0 to showing up in 1058 relevant searches and 2-3 booksings a week from organic search over the last 90 days

What will “optimizing” your local business for search do for you?

• Increase walk-in
• Increase “call for appointment” or online booking appointments directly from search.

This is the NUMBER ONE STRATEGY to build your business in 2020!  

Let’s get your business FOUND!
Melody Campbell
Call Now! 971-563-2007
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